Why Scandi?

"So, why scandi?"

This is the question I get asked most when I tell people I run a Scandinavian children's clothing website. And here is what I tell them in reply:

First of all, because scandi clothes are amazing! The vividness of the colours, the gorgeously playful prints, the fun yet functional designs and the frequently gender-neutral focus make these clothes unlike any others. If you're not already familiar with scandi design, have a click around the website and you'll soon see what I mean.

Secondly, because scandi clothes are ethical. In an era of fast fashion where in Australia alone we send 6000 kg of clothing to landfill every ten minutes, the scandi brands' dedication to organic cotton and sustainable production stands out like a beacon. Many of the brands are certified by the Global Organic Textile Standard (GOTS) - you will see this acronym a lot over this website.

The GOTS is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain. Read more about GOTS.

Another global standard you will see frequently referred to on the website is the Oeko-Tex Standard 100.  This is a worldwide consistent, independent testing and certification system for textile products at all processing levels. Clothing adhering to this standard has been tested for harmful chemicals with a stringency that in many cases goes far beyond applicable national and international standards. 

The ecological credibility of the scandi brands brings me to my third and last point - the quality. Because of the high-quality cotton fibres used and the limited amount of harsh chemicals used to treat them, these clothes last and last and last. They wash and wear so well and can be handed down to siblings or resold second-hand. Did you know that there is a great second-hand market for scandi clothing? This is why we have a Marketplace section on the website.

Take that, fast fashion. The clothes you find here won't be going to landfill.